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Hi, we're Kynda.

{kin•duh}

Kynda, pronounced kin•duh, is an Old Norse word meaning "to light or tend a fire."

That’s what we do alongside each of our partners: we ignite their passion, their resources, and their vision to change minds, to move markets, and to make things better.

But if you pronounced our name “kinda,” you’re not really wrong.

Our team is kinda like having an in-house team of experts. Our team is kinda like family that loves you even when you’re difficult. And our team is kinda like the ace up your sleeve—the partner that makes you look good and sound good while sharing the good you’re doing in your community and the world.

Actually, we are all those things.

Make Things Better Fund

The Make Things Better Fund is our financial commitment to people and organizations who are actively, passionately, and consistently using their roles to drive change in the areas of education, creativity, equity, inclusion, and environmental stewardship.

A list of those who received support can be found here. 

Learn More

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Our Work

Meet the team.

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Hanna Gibson
Account Executive
Dania Grevengoed
Copywriter
Noah Ike
Photographer/Videographer
Jared Karel
Senior Creative Executive, Media
Cotter Koopman
Senior Creative Executive, Design
Ben Krill
Digital Manager
Karen Pimpo
Account Supervisor
Faith Schultz
Associate Creative Executive, Design
Gwen Vryhof Bultema
Founder & President

Let's work together.

@kynda.gr
West Michigan
62 Commerce Ave , Suite 2B
Grand Rapids, MI 49503

(616) 536-1400
Southwest Florida
PO Box 1180
Bonita Springs, FL 34133
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Hanna
Gibson

Account Executive

Cornerstone University, B.A. Communication Studies
Davenport University, M.B.A. Marketing

Hanna is an account executive at Kynda, passionate about turning innovative ideas into tangible, data-driven strategy. She loves learning about the latest trends and sharing that information with others. When not at work, Hanna enjoys hiking, weightlifting, giving her dog his best life, and going to as many concerts as she can.

‘You miss 100% of the shots you don’t take.'

– Wayne Gretsky – Michael Scott
Kynda Grand Rapids MI

Dania
Grevengoed

Copywriter

Calvin University, B.A. Studio Art
Calvin University, B.F.A. Art History

Writing and social media strategy management

Dania specializes in brand storytelling through copywriting and social media strategy. She enjoys crafting a unique voice for each partner with messages that compel and connect. You can usually find Dania riding her bike around West Michigan, working on site at one of her botanical murals, or in her garden telling secrets to her overly-affectionate cat.

Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together.

Anaïs Nin
Kynda Grand Rapids MI

Faith
Schultz

Associate Creative Executive, Design

Calvin University, B.A. Marketing
Graphic design & social media

Faith is an associate creative executive at Kynda, creating both visual and written content for clients and partners. Her passion for content creation includes graphic design, photography, and social media. In her free time, Faith enjoys thrifting, going for long walks, and posting pictures of all of the delicious things she eats to her food blog.

The phone eats first.

- Faith, whenever she's out to eat and makes her friends patiently wait to eat as she takes pictures
Kynda Grand Rapids MI

Jared
Karel

Senior Creative Executive, Media

Grand Valley State University, B.B.A. Marketing

Videography & photography

Jared is a videographer and photographer at Kynda, focusing on telling stories through digital media. Whether he is capturing an event or showcasing product, he aims to keep the spotlight on each partner’s message, mission, and vision. After hours—and when he’s not behind the camera—Jared and his wife Andrea frequent local markets, kayak, ski, golf, and camp.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett
Kynda Grand Rapids MI

Ben
Krill

Digital Manager

Google Ads Search Certified

Website development, digital strategy, SEO, paid ads

Ben is a digital strategist and can usually be found diving deep into analytics accounts or building out websites for our clients. He is well versed in planning, deploying, and tracking campaign strategies and key metrics to ensure our clients are getting the most out of their marketing budgets. Ben traveled the globe for 6 years playing online poker and exploring other cultures before returning state-side for more ‘traditional’ internet work and to be closer to friends and family.

The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.

Bob Marley
Kynda Grand Rapids MI

Cotter
Koopman

Senior Creative Executive, Design

Calvin University, B.A. Computer Science

Visual identity & brand design, print design & layout, website development

Cotter came to graphic design from a background in computer programming. He enjoys communicating in resonant ways, whether that involves building websites, laying out brochures, designing data infographics, or teasing out cohesive visual brand identities. Cotter likes to play music and would love to hug your dog.

Good design is clear thinking made visual.

Edward Tufte
Kynda Grand Rapids MI

Karen
Pimpo

Account supervisor

Cornerstone University, B.A. Strategic Communication

Marketing & communications strategy, writing & editing, website project management

Karen is a project manager at Kynda, balancing long-term goals with the individual steps they require along the way. She came to West Michigan for school after growing up in Chicago and accidentally fell in love with this community. Outside of work, she enjoys mornings, coffee, a good book, and music— preferably, all at the same time.

He is no fool who gives what he cannot keep to gain that which he cannot lose.

Jim Elliot
Kynda Grand Rapids MI

Max
Myers

Lead Developer

Full Sail University, B.A. Web Design & Development
Advanced Wordpress Expert

Web development, UX, E-commerce

Max leads the development team, where his focus is building solutions to help make things better on the web. He is an experienced full stack developer. Outside of work, you’ll frequently find Max reading, binging on Netflix, and competing in online video games. He and his family live in Hastings, where Max enjoys building bathrooms from scratch, fixing computer screens, and being an overall DIY master.

There are only two types of people in the world: those who can extrapolate from incomplete data.

Unknown
Kynda Grand Rapids MI
Contact
Max

Gwen
Vryhof Bultema

Founder & President

Calvin University, B.A. Business/Communications
Northwestern University, M.S. Communications

Marketing & communication strategy, writing & editing

Gwen is the founder and president of Kynda, focusing her efforts on marketing and communications strategy. After hours, if she’s not running after her little one, Gwen can usually be found immersed in books or podcasts that are real, honest, and concerned with the human heart (or crazy, passionate, and laugh-out-loud funny).

She spends a significant amount of time in and around Lake Michigan with her extended family, but also travels frequently as a “conscious citizen of this terrible and beautiful world.” Gwen is passionate about several organizations within her community and regularly works to encourage, support, and mentor young women entrepreneurs interested in pursuing careers in business.

She has served on the board of the American Red Cross, volunteers weekly with the Children’s Healing Center in Grand Rapids, coaches AYSO soccer, and is also a member of the University of Michigan’s Center for Positive Organizations, regularly meeting with other area business owners to strengthen leadership skills and share best practices concerning how business can—and should—be used for good.

When you have a bad day,
a really bad day,
try and treat the world
better than it treated you.

Patrick Stump
Kynda Grand Rapids MI
Contact
Gwen

Noah
Ike

Photographer/Videographer

Grand Valley State University

Studying Film and Video

Noah is a videographer and photographer at Kynda. Noah loves being able to create something that was once an idea, to a product that everyone can love and be passionate about. When Noah is not at work, you can catch him being a disappointed Detroits sports fan, or spending time with his friends and family.

A dream that you don’t fight for can haunt you for the rest of your life.

Stanley Tucci
Kynda Grand Rapids MI
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